How Much Should You Be Spending On Marketing?

You can utilize someone else’s recipe to get you started. But you should make adjustments regularly to find the things that work for you. Figuring out what that means requires that you:

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Instagram Is In the Long Form Video Game

Instagram has been a force of nature for less than a decade. (Doesn’t seem that way does it?) Within that decade Instagram has changed how pictures are taken. And now they intend to do the same thing with video. Instagram’s

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Entreparenting: How to be An Entrepreneur with Toddlers

It is 5:30 AM on a Thursday morning when I’m writing this. My children are asleep. In two hours my home will be alive with laughs, cries, requests for random parental services. My children are a joy to me. They

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#BlackBusinessMatters

  It’s extremely unpopular to discuss race in professional settings. It makes us uncomfortable. We avoid it so that we don’t upset anyone. We reply to racial comments (good or bad) with quick-witted one liners so that we can end

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Branding 101

Part I By Sybil E. Satterfield Owner at Sybil Brand Affairs This article is the first in a series of articles about branding. The series is geared toward the start-up entrepreneur who want to get the edge on creating a

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Why Net Neutrality Matters for Your Small Business

If you were paying attention at all over the last week or two then you’ve likely heard the news about the FCC’s decision on Net Neutrality. You may or may not understand what that means though. The Federal Communications Commission

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7 Books for Every Entrepreneur

No matter what type of business you run, you need to be constantly growing. Gaining new knowledge or skills is always a good thing. Of course, what type of knowledge or skills you gain has a direct correlation to the

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