How to Avoid Losing your content to Social Platforms

Instagram users all over the world are complaining that they’re accounts have been deleted. If you’re a business owner who markets over Instagram you’re likely twice as upset. After reports of thousands of Instagram users losing access to their accounts started piling up, reports are now surfacing that Instagram has a bug and it is the source of the problem.

It’s not difficult to imagine that many users simply thought the site had banned them without cause or that they had personally been hacked by spammers. But it turns out that is not the case at all. If you have been affected by this issue, Instagram says they are working on a fix to the problem.

Screenshot 2017-07-07 at 3.00.38 PM

Also there has been a false report of a hashtag (#savemyig) credited to the CEO of Instagram. So, if you’ve seen the posts that are circulating, Instagram has confirmed that this is a false report. While this issue is being resolved it leaves a looming question in the minds of many…

How can I avoid losing my valuable content that I’ve posted to social platforms? Many small business owners don’t consider the position they put themselves in when they build audiences on top of a social platform. Your Facebook fans aren’t your audience, they are Facebook’s. Instagram? Youtube? Twitter? Those platforms have the ability to suspend your account, stop your traffic flow, etc. So the audience belongs to the platform, not you. Don’t fall victim to this issue. Follow the 5 P’s. Proper Preparation Prevents Poor Performance.

Here are 3 suggestions that will help you avoid the headache many Instagram users are experiencing right now.

1. Always drive your traffic to a domain that you own. A hosted web page that you have paid to secure and have control over is the better route for you to build on. Social platforms provide value for sure, but they are loaning you space to operate as a means to extract value from you. There are several web hosts that will enable you to legally own your content. Use Them.

2. Backup your content. keeping your content on a drive of some sort is a good way to protect it.  There are several options ranging from cloud storage to external hard drives. Having your content backed up to a separate storage will give you access to it in the event that it should be compromised in any way.

3. Utilize online tools and legal protections as you see fit. Set up google alerts to receive notifications when someone plagiarized you. There are several other options you can use as well that will allow you to maintain credit as the creator of the content in question.

Let me know if any of these tips are useful for you. I look forward to your feedback.

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