Facebook Advertising: Targeting Works

Whatever product or service you are offering, make sure you are displaying it to the proper audience. The more specific the target, the greater your chances of landing an actual customer.

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Posted in Facebook Advertising

4 Steps to Overcoming Burnout

We all get there eventually. The passion lulls, the motivation stumbles, the mind freezes, the inspiration dries up.  You find yourself floundering to keep up with your work load. It can be difficult to figure out how to overcome these

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3 Hacks for Facebook’s Declining Organic Reach

Publishing 17 posts a day will not help your reach. In most cases it will actually decrease your reach as Facebook’s algorithm will likely penalize you for behaving like a spam-bot.

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Posted in Facebook Advertising

How to Maximize Instagram Post Reach

If you’re using Instagram to try and grow your online presence, there are a few simple ways to reach more people with every post. And they’re built right into Instagram. Here are my top 3 tips for organic reach on

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Facebook Ads Won’t be Cheap Forever

One inevitable reality that I see happening in the next 5 years is the price correction of these ads.

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Posted in Daily Blog

Creating Content on Shifting Sands

Are you creating eye catching sharable content? Are you posting at optimal times? Are you creating content specifically for your audience? These are things that matter more and more as the potential of social platforms grows.

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Posted in content marketing

Why You’re Losing the Social Media Game

Everyone is on some social media platform. If you own a business and want to reach a wide audience, their is no better way to do it than through social media. However, having an account and posting sporadically is not going

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Posted in Daily Blog